Marketing Manager
Company: VirtualVocations
Location: Madison
Posted on: February 4, 2025
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Job Description:
A company is looking for a Marketing Manager to strategize and
execute marketing campaigns for a new first-person shooter
game.
Key Responsibilities
Plan and execute global marketing strategies to enhance awareness,
acquisition, engagement, and retention for the game
Manage CRM and customer segmentation tools to retain and retarget
the player base
Analyze performance metrics to optimize marketing efforts and
manage the development of brand marketing assets
Required Qualifications
Minimum of 6+ years of product marketing experience in the video
game industry
Experience with gaming live-operations and games as a service
(GaaS)
A passion for gaming, both as a marketer and a player
Ability to work in a fast-paced, cross-functional organization
Strong skills in data analysis and real-time optimization
Keywords: VirtualVocations, West Allis , Marketing Manager, Executive , Madison, Wisconsin
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