Senior Marketing Manager

Company: Anixter International
Location: Glenview
Posted on: January 24, 2025

Job Description:

Pittsburgh, PA, United StatesGlenview, IL, United States(Hybrid)Job Info

• Job Identification: 21368
• Job Category: Marketing
• Posting Date: 11/26/2024, 04:44 PM
• Locations: 225 W Station Square Dr, Pittsburgh, PA, 15219, US (Hybrid)
• Job Schedule: Full timeJob DescriptionAs a Senior Marketing Manager, you will be supporting our Electrical OEM business, which is one of our fastest-growing business segments. You will be responsible for developing, implementing, executing, and measuring strategic marketing plans. You will demonstrate a clear understanding of B2B businesses and how to build awareness around Wesco's products, services, and solutions to satisfy business needs. You will coach and mentor a marketing team who will execute day-to-day marketing activities, deliver quality work, meet deadlines, and be responsive to changing business needs. You will develop creative marketing strategies and fulfill execution plans.Responsibilities:
  • Develop a strong marketing team.
  • Manage and coordinate marketing activities for assigned strategic business units or areas, spanning market intelligence, customer engagement, sales enablement, market awareness, and demand generation.
  • Develop, manage, and measure marketing campaigns in collaboration with other marketing and business leaders, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions.
  • Support strategic relationships and co-operative marketing programs with key suppliers, setting priorities, resolving issues, managing funding, and ensuring proper resourcing.
  • Utilize Wesco's project management systems to ensure programs are completed on time and on budget and communicate results, best practices, and successes.
  • Understand and interpret customer and sales data to identify opportunities in the market and drive profitable sales growth.
  • Research new marketing approaches, products, services, and solutions to identify future growth opportunities.Qualifications:
    • Bachelor's Degree in Marketing or Business Administration required; Master's Degree in Business Administration, Marketing Communications, Advertising, or Marketing preferred.
    • 8+ years of experience in product or field marketing.
    • 5+ years of experience in strategic business planning.
    • 2+ years of experience in a business-to-business (B2B) industry.
    • Experience in recruiting, developing, and managing on-site and remote personnel.
    • Strong digital skills, creativity, and entrepreneurial drive.
    • Strong written and verbal communication skills.
    • Strong research and analytics skills.
    • Highly organized and detail-oriented.
    • Ability to work in a fast-paced, dynamic environment.
    • Ability to influence others, meet deadlines, and deliver results.
    • Ability to navigate complex matrix businesses.
    • 5+ years of experience in marketing with a Fortune 500 company preferred.
    • Industry knowledge, including suppliers, customers, and competitors preferred.
    • Ability to travel up to 25%.
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Keywords: Anixter International, West Allis , Senior Marketing Manager, Executive , Glenview, Wisconsin