DIRECTOR, PROGRAMMATIC

Company: Empower Media
Location: Chicago
Posted on: October 15, 2024

Job Description:

EMPOWER - GROW FEARLESSEmpower is full-service agency pushing the boundaries of media, creative, and performance. We empower brands to embrace the uncertainty of change and face their fears. We give them confidence in the outcomes we deliver by leaning into the mantra of What If--- By quantifying the scale of these opportunities and challenging the status quo, we break down the growth-limiting silos that the platform age has created. We curate solutions to uncover incremental sources of growth which boldly put brands in attention-grabbing environments, capturing consumers' hearts, minds and wallets. We deliver real-time commerce-enabled breakthrough moments based on consumer needs to produce results and creates deeper connections.
We don't believe winning today is enough. We believe in owning tomorrow, achieved by a mindset of Grow Fearlessly.
Role Summary & ImpactThe ideal candidate will have a 5+ years' experience setting up and managing programmatic digital media campaigns. Should include strategy development, technical implementation, and campaign stewardship within DSPs. The ideal candidate will have programmatic experience across channels that include Display, Audio, Video, Mobile, and Native.
The candidate is a proven leader, capable of creating and articulating a vision and rallying internal and external partners around it. They have a perspective on where the industry is going, informed by years of experience within it. They lead by example and always do the right thing when interacting with employees, clients, and media partners.
Responsibilities:

• Lead planning, buying, trafficking, billing, maintaining of buys for Programmatic Digital Media campaigns
• Activate and manage media within various DSPs
• Understanding of channel measurement and proper application in planning
• Engagement with client teams and eventually, clients direct, via written communication, meetings, presentations
• Participation in thought leadership, especially POVs and media evaluations
  
  Qualifications, Education, & Experience:
  • 5+ years programmatic digital media buying experience
  • Agency experience is a plus
  • Experience in Adelphic Viant and DV360 is a plus
  • Current or past familiarity with planning tools (Nielsen, comScore), ad servers (DCM, FlashTalking, etc.), media accounting systems (MediaOcean, Prisma, Strata)
  • Innate curiosity and passion for technology with strong relationships with media partners
  • Bachelor's degree in Marketing, Business or related field
  • Should have experience in creating, passing, and overseeing successful implementation of tracking pixels
    Benefits:
    • Medical insurance
    • Vision insurance
    • Dental insurance
    • 401(k)
    • Childcare support
    • Paid maternity leave
    • Paid paternity leave
    • Commuter benefits
    • Disability insurance

Keywords: Empower Media, West Allis , DIRECTOR, PROGRAMMATIC, Executive , Chicago, Wisconsin