Director of Lifecycle Marketing
Company: VirtualVocations
Location: Madison
Posted on: February 5, 2025
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Job Description:
A company is looking for a Director of Lifecycle Marketing to
lead their patient lifecycle marketing strategy and execution.
Key Responsibilities
Develop and execute lifecycle marketing strategies to acquire new
patients and improve appointment attendance
Lead and mentor a team of lifecycle marketers while collaborating
with cross-functional partners
Analyze and report on program performance, ensuring compliance with
HIPAA regulations
Required Qualifications
Bachelor's degree or relevant experience
7+ years of experience in consumer lifecycle marketing with a focus
on email and SMS
3+ years of team management experience
Deep experience in Iterable and lifecycle marketing tools
Strong analytical skills with proficiency in SQL and BI tools
Keywords: VirtualVocations, West Allis , Director of Lifecycle Marketing, Advertising , Madison, Wisconsin
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