Product Marketing Specialist

Company: BigTime Software, Inc.
Location: Chicago
Posted on: January 26, 2025

Job Description:

We're looking for a Product Marketer to join our team and be the driving force behind some of our biggest growth initiatives. In this role, you'll be accountable for successfully executing cross-sell and upsell strategies with your expert-level project management techniques. You'll work collaboratively with cross-functional teams to enhance user engagement, product adoption, and brand differentiation. You'll also play a pivotal role in amplifying the voice of the customer, gathering valuable insights, and crafting content that empowers both our customers and sales team. You should be highly skilled in creating customer-centric content, analyzing campaign performance, and using data-driven insights to inform strategy. If you're passionate about positioning innovative solutions and have a knack for understanding market trends and customer needs, we'd love to have you join us!Who is BigTime?We've proudly been featured on Inc's 500 Fastest Growing Companies in America for 4 years in a row. BigTime Software is the engine behind the greatest consulting firms on the planet, delivering back-office time/budgeting and invoicing to over 2,500 firms worldwide and tracking over $4 billion in billable time each year. Our flagship product is a SaaS-based system that is custom-built for the professional services industry.BigTime is a PE-backed company, headquartered out of Chicago, with offices in Chicago, Boston, Phoenix and most recently, expanding internationally. We've proudly been named on Crain's "Best Places to Work" three years in a row -- if you're motivated to join a hyper growth organization, we're eager to talk to you.What We Offer:

• Competitive salary and a quarterly bonus.
• Company pays 100% of benefits, including medical, dental, vision, disability and life insurance.
• 401k with generous company match.
• Hybrid work schedule - In office 3 times a week.
• Generous time off and paid company holidays.
• Paid Parental Leave.
• Fresh fruit, snacks, cold brew coffee/tea, soda and sparkling water.
• Company provided latest technology & software tools.
• Chicago & Boston office offer onsite gym.What you'll be accountable for:
  • Growth & Upsell Strategy: Project manage cross-sell and upsell strategies to drive growth by developing multi-channel demand generation campaigns (blogs, webinars, email marketing, etc), collaborating with product, engineering, UX, sales, customer success, and operations teams.
  • Campaign & Channel Optimization: Collaborate with Content and Demand Generation teams to align campaigns with the buyer journey, optimize in-app and digital channels, and ensure content availability at each stage to enhance user engagement and product adoption. Track and analyze campaign performance to provide data-driven recommendations that improve the effectiveness of upsell and cross-sell efforts.
  • Positioning and Messaging: Support the team in crafting customer-centric messaging that aligns with BigTime's product positioning across all stages of the buyer journey, enhancing brand differentiation.
  • Customer Advocacy & Feedback: Support the execution of customer surveys and feedback loops to gather actionable insights. Work closely with senior team members to ensure feedback informs product enhancements and is communicated to Senior Leadership.
  • Customer Stories & Testimonials: Contribute to customer advocacy efforts by collecting testimonials, case studies, and success stories to reinforce credibility and support the sales cycle.
  • Sales Team Enablement: Help empower the sales team by contributing to the development of training materials and keeping them updated on product innovations. Create collateral, such as sales pitches and solution documents, to improve sales funnel performance and buyer engagement.
  • Customer Enablement Materials: Create customer-facing resources to support product adoption, engagement, and retention, ensuring customers have the tools needed for success with new product launches.
  • Market & Competitor Insights: Gather competitor intelligence and industry research to inform product release strategies, ensuring alignment with current market trends.
  • Being onsite at our downtown Chicago office (near Union Station) 3 times per week.In order to be successful in this role, we need someone who has:
    • 5-7 years in product marketing within a high-growth tech company, ideally with project management experience (PMP certification or equivalent preferred) and proven ability to lead cross-functional initiatives.
    • Skilled in creating impactful customer-facing content, such as case studies, testimonials, webinars, and sales enablement tools. Experienced in developing and optimizing multi-channel campaigns (email, webinars, in-app messaging) to support customer retention and engagement.
    • Proficient in marketing automation tools (e.g., HubSpot, 6sense) and CRM platforms (e.g., Salesforce). Strong data analysis skills, with experience tracking and reporting on campaign performance to drive strategic improvements.
    • Proven ability to work effectively with cross-functional teams (Product, Engineering, UX, Sales, Customer Success) to execute go-to-market strategies, align messaging across touchpoints, and support customer journey mapping.
    • Skilled in gathering customer feedback and translating insights into actionable strategies. Familiar with campaign alignment across the buyer journey and committed to high-quality, customer-focused content.
    • Strong understanding of industry trends and competitor dynamics, with the ability to make strategic recommendations and position products effectively based on market research and competitor analysis.The expected salary for this position ranges from $85,000 to $110,000 annually. The actual salary will be determined on an individualized basis taking into account a wide range of factors including, but not limited to, relevant skills, experience, education, and, where applicable, licenses or certifications held. In addition to base salary and a competitive benefits package, this position may be eligible for additional types of compensation such as commission or bonuses.Applicants must be authorized to work in the U.S. BigTime Software, Inc. is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law. Your Right to Work - In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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