Marketing Data Steward Lead

Company: Mars, Incorporated and its Affiliates
Location: Chicago
Posted on: January 24, 2025

Job Description:

Job Description:At Mars Snacking, we are on an ambitious journey to rewire and almost double the size of our business by 2030. We see digital and data as an increasing multiplier of value across not just Mars Wrigley, but also the Health and Wellness and Retail global business units of Mars Snacking.With this in mind, we recently established the Chief Data Office (CDO) Organization to define and execute the end-to-end enterprise data strategy inclusive of data and platform governance associated with AI for the company. In collaboration with our various Global Process Experience Owners (GXOs), Regional Champions and CIOs, Functional Business and Digital Technology Leaders, and Global Business Services teams, we will establish robust data quality practices, effective operating models, evolve data in conjunction with AI literacy, and implement durable technology capabilities to govern our data as an asset from end to end. The CDO organization will serve as an accelerator to our Mars Snacking's next generation of data-led AI journey.What are we looking for?

• Expertise in the marketing and consumer engagement functional data domains such as Customer, Digital Assets, MRM, Sales, Insights, Digital Commerce etc.
• Recent experience in a data steward related role is preferred.
• 7+ years of experience in data analysis, data architecture, data management, and/or data quality, AI, and other related technical disciplines.
• Experience analyzing and understanding business processes to determine and capture data requirements.
• Experience managing and/or coordinating a variety of technical and non-technical talent in complex programs from a data-related function.
• Deep understanding of data modelling concepts (conceptual, logical, physical) preferred.
• Experience with data governance, catalog and quality tools such as Collibra, Informatica, SAP, and/or Microsoft Purview.
• Experience with Master Data Management, SAP MDG and core data objects such as Customer and Vendor data.
• Data transformation experience within the Consumer Products & Goods industry is preferred but not required.
• Experience engaging with technical and non-technical audiences to understand their priorities and related data skill needs.
• Experience working with all levels of employees from entry-level to senior leadership.What will be your key responsibilities?
  • Leadership and Execution of Stewardship Initiative: Support the Global Director - Data & AI Stewardship and Delivery - Engage-to-Consume in the leadership and execution of a fully integrated Data and AI stewardship strategy for Marketing and Consumer Engagement.
  • Data Governance, Quality, and Metadata Management Orchestration: Capture data object and critical data element mappings against detailed business process steps within marketing and consumer engagement.
  • Data in support of AI/Analytics Deployment for Marketing: Analyze, document, optimize and orchestrate plans for fit-for-AI/Analytics data to enable marketing and consumer engagement innovation.
  • Cross-functional, market and regional collaboration: Work closely with data stewards and custodians from global, regions, markets, etc. to orchestrate timely and right level of support for data issues across marketing and consumer engagement.
  • Continuous improvement and Innovation: Stay informed about industry trends, emerging technologies, and best practices.
  • People Management: Guide and/or manage Regional Data Stewards who serve as the connective tissue between all regional / market level entities owning, accessing, and leveraging data assets with the business.What can you expect from Mars?
    • Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
    • Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
    • Best-in-class learning and development support from day one, including access to our in-house Mars University.
    • An industry competitive salary and benefits package, including company bonus.
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Keywords: Mars, Incorporated and its Affiliates, West Allis , Marketing Data Steward Lead, Advertising , Chicago, Wisconsin